Sochnev · A studio led by Pasha Sochnev

Easier work. Better life.

We design and build customer tools, web apps, and connected business systems that make buying easier and everyday work simpler.

Explore case studies

People buying, working together, and learning around a continuous blue table.

Case studies

Better ways to buy. Fewer disconnected tools.
More room to focus on the business.

PackM

Custom packaging startup

Help customers before
they place an order.

Buying custom packaging starts with questions. Pasha built a customer support system with a built-in shopping cart, keeping the conversation, artwork, and exact item together from product page to checkout.

Pasha’s role at PackM: product management & development lead.

Read the project story

At PackM, Pasha rebuilt the buying experience around a customer support system with a built-in shopping cart. Customers could talk to prepress about the exact item they were ordering, with messages and artwork kept together. Behind the scenes, staff could turn raster logos into vectors in a click and preview designs on the chosen packaging material. The same workspace carried the job from a question on the product page through checkout.

The starting point was a product decision: make customer support part of the buying experience from the beginning. The prepress workspace brought customer files, extracted brand assets, and artwork tools into the same view.

One item. One conversation.

ChooseDesignOrder

Artwork & filesMaterial previewTalk to prepressOrder details

Context stays with the item
From the first question to checkout.

Workflow illustration · not an interface screenshot

DSLRPros/Dronefly

Enterprise drone reseller

Less time fighting tech.
More focus on the business.

When Pasha joined, most conversations were about Magento, cache, and bugs. By the time he left, they were about products and services.

As Director of Technology, Pasha replatformed a $20M ecommerce business from Magento to Shopify and connected the systems behind inventory, orders, accounting, fulfillment, and customer support.

Pasha’s role: Director of Technology. $20M describes the business scale at the time.

Read the project story

As Director of Technology, Pasha replatformed a $20M ecommerce business from Magento to Shopify, connecting inventory, orders, accounting, fulfillment, and customer support. He trained every department to learn the new system gradually and fine-tune their processes as they went.

The scope reached beyond the storefront: how information moved between tools, how departments used the new system, and how processes improved during adoption. The change Pasha values most is that the business could focus on improving its products and services instead of fighting its technology.

The store is only one part.

MagentoShopify

InventoryOrdersAccountingFulfillmentCustomer support

Learn the systemUse it togetherRefine the process

The software and the people
Both need a way forward.

Scope illustration · not a technical architecture diagram

Something familiar in these problems?

Services

Ways to make work easier.

Customer tools & ecommerce experiences

Help customers configure, understand, order, and approve what they need.

Configurators · Pricing tools · Visual previews

Business systems & integrations

Connect the tools and information your team needs to move work forward.

Internal tools · Inventory · Order processing

Custom web apps & product development

Turn a specific audience’s problem into a product they can actually use.

Product definition · UX design · Development

Apps & tools

Solve it once.
Make it useful to more people.

A recurring problem can become a custom solution, then a service or an app. Here are a few you can try.

Explore the rest of the collection 17 apps & tools in all

Some are public. Others remain private. Locked projects are shown for context and cannot be opened.

Squaresque
A variable font family for designers making type and layouts on a grid.
Fam
Help families build a multilingual family tree and understand how people are related.
oClock
Customize a wall clock with artwork, a dial, a frame, and hands that suit your space.
Hello World
A simple pixel drawing tool for kids to make pictures and structures, one square at a time.
Bento
A design tool for arranging images and text on a grid, without starting from a blank layout.
Brands
Keep ideas, products, brand assets, and content together in one private workspace.
Domains
Help people naming a project turn words into domain ideas and compare available options.
What gets cut off
Help social media creators see how their images get cropped before they post.